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The ad:tech "Industry Achievement" award, the only one of its kind in the industry, honors those who have given long-term dedication and consistent outstanding service to online marketing through efforts such as working on industry association boards, helping cement standards, offering break-through thinking that changes the way the industry operates, and to funding research to make more fact-based decision making possible. The advertising marketplace thrives due to the commitment of those who have grown and shaped the industry tirelessly, year after year. INDUSTRY
ACHIEVEMENT AWARD RECIPIENTS FOR 2008
(By Susan Bratton, CEO, Personal
Life Media and Chair Emeritus, ad:tech)
Kate Thorp
CEO, Real Girls Media Network, Inc.
Kate Thorp began as a CNET evangelist in the early years of the web. She was one of the founding members of the Internet Advertising Bureau. Kate then established and ran Lot21, an early digital agency acquired by Carat. From there she managed global media for another high-profile agency, AKQA before most recently forming Right Girls Media and launching her first site, Divine Caroline. Kate has always been at the forefront of digital media, working to establish best practices and lead the charge for amazing work and especially for representing the power and elegance of women in digital marketing.
Pete Blackshaw
EVP - Digital Strategic Services, Nielson Online
Pete Blackshaw started out as one of the first interactive brand managers at Procter & Gamble. He created FAST – the Future of Advertising Stakeholders – a group of market leaders devoted to online advertising that helped cement P&G’s early work in digital media. Pete coined the term "consumer generated media" also know as "CGM" when founding Planet Feedback, one of the first firms to understand the importance of measuring online word of mouth. Pete co-founded WOMMA, has a book coming out called "Satisfied Customers Tell Three Friends, Angry Customers Tell 3000" and is now leading the charge to keep the marketing industry honest, ethical, credible and trusted.
Rich LeFurgy
General Partner, Archer
Rich LeFurgy is considered by many to be the father of interactive marketing. As the original Chair of the IAB, he valiantly led online publishers through the first industry standards to create what is now a multi-billion dollar industry. Through his devotion and commitment, his public persona and his big vision, the industry is successful today. Rich has participated in many associations, he's been an investor, an advisor, an evangelist, and has been on the boards of some of the most recognized companies in the industry, artfully guiding them to success, including Ad Relevance, Blue Lithium, Glam, Google, x+1, Fathom Online and more.
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