Lead
Generation and Acquisition Strategies
Craig Johnson from Monster.com focuses on the most cost-efficient
and transparent ways to run a successful lead-generation program.
The
Next Big Thing: Is Advertising Really the Solution?
Consumer marketing expert Pete Blackshaw of Nielsen BuzzMetrics
discloses many of the new tactics marketers need to embrace
if they're to nurture trust, confidence and respect among
today's net savvy consumers.
Actions
Speak Louder Than Clicks: Exploring the New Laws of Relationship
Marketing
What happens "after the click" is the bridge between search
engine marketing (SEM) and relationship marketing. Discover,
with Mark Taylor at Wunderman, how your fellow marketers are
driving efficiencies in their search and relationship marketing
efforts.
Ad
Networks: Re-Evaluating the Value Proposition
The burgeoning ecosystem of the Web is perpetuating the rise
of online "media exchanges". Senior Jupiter analyst Emily
Riley takes participants through this emerging marketplace,
fostering detailed discussion and debate.
Cutting-Edge
Targeting in a Multi-Platform World
How do you collect the high-value data you need to be able
to target your customers and personalize their experiences?
Monty Hudson of Revenue Science leads this session discussion
with industry experts and fellow attendees.
Plus:
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